Bob Archer

About Bob Archer

I help individuals and families throughout Washington and Northern Idaho find insurance coverage that fits their needs, priorities, and budget. At NW Choice Insurance, our independent approach allows us to work with multiple highly rated insurance companies and compare options on your behalf. This gives us the flexibility to look for the right combination of coverage, protection, and competitive pricing.

I believe insurance should be straightforward and easy to understand. As your personal insurance advisor, I take the time to learn about your needs, answer your questions, and explain your options in plain language. My approach is detailed, personal, and relationship-driven, with a focus on helping you make informed decisions and feel confident about protecting the people and things that matter most.

Areas of Expertise

• Auto Insurance
• Home Insurance
• Life Insurance
• Boat Insurance
• ATV and Personal Watercraft Insurance
• Camper, Motorhome, and RV Insurance

Community Involvement

Outside of work, I enjoy boating, traveling in search of sunshine, watching movies, and playing board games. My wife and I are active in our church and have spent time helping families create budgets and work toward getting out of debt. Helping people better understand their finances and feel more confident about their financial decisions is something I truly value.

Family Life

Family is at the center of everything I do. I was born and raised in the Pacific Northwest and have a deep appreciation for the mountains, water, evergreens, and outdoor lifestyle that make this region such a special place to call home.

I've been happily married to my wife, Julie, since 2000, and we have two children. Sports have also always been a big part of my life, whether playing, coaching youth and select teams, or cheering on the Seahawks, Mariners, and Huskies. Go Dawgs!